Market Support is a programme developed to support agrifood entrepreneurs with technical, operational and management capability as they aim to reach local, regional and international markets.
Seed is stage one where there
is an idea that needs to be
taken forward.
At this stage the
company needs to do intensive
market research, AAC will conduct
workshops where the attendee
will participate in an interaction
programme where they will be
given the tools to conduct market
research for their product.
Sprout is stage two of the
programme - companies
classified in this category need to
have ongoing production capacity
and access to community and
local markets.
At this stage the
company has been operating
for at least a year and wants
to increase their reach into the
market.
Tree is stage three of the
programme - companies classified
in this category need to have been
operating for at least three years
and have established markets they
will have a strong marketing plan
and branding and have a social
media presence.
These companies
want to expand their market share
and explore new markets.
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